Designing for Virality
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Featured in Curaqion
We are delighted that our ‘Designing for Virality‘ article has been featured in online magazine, Curaqion. Curaqion is dedicated to publishing ‘high quality answers from fascinating topics and questions on Quora.’ You can find the article here.
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Sharing Use-flow
This is an example of a basic use-flow diagram for sharing. I created this for the where you can find additional use-flow diagram examples as well as notes on design goals.
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Modeling Virality
A spreadsheet model for modeling virality.
Finding ways to acquire customers at a low cost is a key goal for businesses everywhere. One of the best ways to do that is through the viral spread of your product.
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Virality Study
23 page paper on designing for virality. The paper discusses each of the steps (sharing, the invitation, landing page, etc) in a viral loop and illustrates them with numerous examples.
Also included is a spreadsheet model.