A Better Yelp List
The challenge here was to design a better Yelp List feature. While I love Yelp as a service, I hate the design – I find it loud, cluttered and incomprehensible.
The challenge for me was to work with what they had and not add to the madness, later, I did a Yelp Front Page Design which looked at how to clean up and consolidate the UI.
I think customer development’s really the right way to approach the problem of product market-fit , so I interviewed a friend of mine, Shannon. Shannon’s a daily and enthusiastic user of Yelp and I included notes from our interview.
This design for Yelp Lists consolidates bookmarks and lists into a single element which works towards simplifying the UI.