Virality Study

Design Patterns Designing for Virality UI Design

This began as a modest inquiry into product virality which I posted to Quora (see link at right). A few weeks later and it’s turned into a full-blown study complete with a step-by-step breakdown and a model.

In the paper I break virality down into a step-by-step process:

  1. Sharing
  2. Sharing Mechanics
  3. The Invitation
  4. Landing Page
  5. Sign-up
  6. Deepening Engagement

Each phase is illustrated with examples with a discussion of the bigger design patterns at work. The design patterns are then linked to a spreadsheet model.  There are two documents at right. the first is a twenty-three page pdf, the second is an Excel spreadsheet.

Design Examples

Each section (Sharing, Sign-up, etc) is shown with a series of examples. Below is one set of examples for sign-up. See Virality Study pdf at right, for more

Post Sign-Up Orientation

Shown below examples of the post-sign-up orientation with notes.Download Virality Study pdf for more

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Original Quora Post
Quora discussion thread on virality design patterns.
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